Exclaimer provides consistent branding for James Blake Associates

Many businesses invest in the look and style of their brand. It provides a consistent identity that conveys professionalism. However, ensuring that brand identity is effectively represented across different media can be hard.

This is even more true in digital media, which can be easily edited and reinterpreted. Facing this issue, James Blake Associates decided to use Exclaimer to provide consistent email signatures for all its staff.

As email has become such a pervasive form of communication that it is probably the most common representation of a business. James Blake Associates provides professional services for landscape architecture, landscape planning, urban design, arboriculture and ecology. Vivienne Jackson, Practice Manager and Associate Director, explains why they use Exclaimer.

“We have been using signatures on our emails for many years. These were initially created in-house and were valuable to present not just our contact details but also information about the business. However, across the business these became very varied with inconsistent fonts, different designs and information. It was very untidy and hard to manage.”

“By using Exclaimer signature software, we are now able to apply a consistent email signature to everyone’s email. This pulls each person’s details into a standard, branded design and when a new person joins us, Strident sets up their account and their signature is automatically set.”

Exclaimer works across all your devices and the web, so your email signature is consistently applied no matter which platform you use.

“If details change, such as adding our Christmas operating hours or updating any legal statements on the email, these can be done centrally on the Exclaimer software and rolled out in the background to all our colleagues. It provides a consistent brand presentation that is simple to control.”

If you would like to integrate Exclaimer into your Microsoft 365 email, please get in touch with us.